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Relationship Marketing – Bridging the Gap – Time: 1 Hour
- How do you bridge the gap between traditional methods of networking and marketing & new forms of professional communication and relationship management, areas which have recently emerged as a result of the proliferation of social media? Using interactive exercises and discussions of real world scenarios, this class provides valuable and highly practical information for those who engage clients and/or other professionals online.
- Discussion topics include risk management, cyber security, ROI, generational market trends and strategic planning.
- Customization to reflect the challenges faced by a specific industry are available.
- An intermediate or advanced level of online media engagement is recommended.
The 360 Degree Wake Effect – Time: 45 Minutes
- This seminar explores the power of a ‘little shift’. Relationship Marketing is covered through the power of storytelling and metaphor. The seminar is highly interactive and is suitable for all levels of online experience.